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Victor Castro, director of e-commerce , describes the company’s e-commerce strategy as direct marketing with a focus on easy ordering and the customer being able to interact with the brand. Convenience has become even more convenient, and the Vermont Teddy Bear Company makes things simple. As the consumer becomes more proficient online, it will be necessary to communicate properly what the Vermont Teddy Bear gift is all about (i.e., the experience of owning the bear). Castro says that the company has been very successful at that. However, the company’s e-commerce strategy must evolve with changes in the online customer. The Internet will continue to create opportunities for small businesses. What are the types of e-commerce? There are three main types of e-commerce: business-to-business (websites such as Shopify), business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay). Data about a customer’s past purchases and online activity ...